Sales at the end of this year’s holiday in America may rise more than 10%, the trading body said Wednesday (27/10). Meanwhile, manufacturers and retailers are trying to prevent disruption to the supply chain so that goods, especially toys and games that are in demand, do not run out.
The National Retail Federation (NRF) expects sales to rise between 8.5% and 10.5%, to between $843.4 billion and $859 billion, for November and December, compared to a year-ago high of $777.3 billion.
The agency said increases in household income and savings have never been so strong that it would help people pay more for goods even as producers raise prices to adjust for inflation. This year, the NRF said, there was tremendous demand for year-end gift items, although surveys last week showed customers were concerned about the availability of the items.
The NRF also said international tourist arrivals to America as COVID-19-related restrictions eased would further drive higher sales.
Some retailers have also started sales for year-end giveaways in early September. They warn customers that favorite items may sell out or delivery will take longer than usual.
Amazon.com, Inc. set up more delivery locations. While Levi Strauss & Co. and Crocs Inc. divert their goods to enter through ports on the East Coast, not on the crowded West Coast. [ka/jm]