Mei, a nine-year-old poodle, has a new assignment during the ongoing Olympics in Tokyo. She had to demonstrate the kimono, the traditional Japanese dress made by her employer, every day.
In front of Adachiya’s shop, the dog didn’t mind being watched or even taken a photo with him, as long as he was fed.
Yuka Iida, the owner of the poodle and the owner of Adachiya, admits that kimono is the shop’s new mainstay. “We make kimonos for pets because we want our customers to experience the nuances of Asakusa and Japan, and we design and manufacture these kimonos ourselves.”
The kimonos are offered at a price of 20 to 50 dollars per dress.
Adachiya started selling clothes and accessories for dogs and cats in the 1970s. In 2019, while preparing for the 202O Olympics, Iida, who is the seventh generation of the shop owner, tried to boost her business by offering Olympic-themed clothes.
He hopes the Olympics will bring a lot of tourists to the city. However, it turned out that the Olympics were postponed until 2021, and their implementation was accompanied by many restrictions, including a ban on watching the Olympics. As a result, his business was hit hard.
Hoping for her business to rise, the 47-year-old woman racked her brains and finally made a pet kimono. The kimonos are not only offered in person at the store, but also online. Thanks to Mei’s promotion of wearing a kimono, her business has been boosted. Other products with the theme of the Olympics were also selling well.
“I see many of my Instagram followers posting photos of themselves and their pets in Olympic costumes in front of the TV screen. So I can see how our production items are used while watching the Olympics,” he explained.
Regarding Mei, Iida admitted that the dog did not mind posing for her.
“Mei herself usually doesn’t like wearing clothes. But she likes the reward of food, and she knows how to get it by wearing clothes and posing for photos, so she works like a pro.” [ab/uh]